This Privacy Policy describes how better-at-business.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. You can return to our homepage after reading here or through the link below. 

 

Collecting Personal Information

 

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

 

Device information

 

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.

 

Order information

 

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
• Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify.

 

Sharing Personal Information

 

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

 

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

Behavioural Advertising

 

As described above, we use your Personal Information to provide you with marketing communications we believe may be of interest to you. For example:

 

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Using Personal Information

 

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

 

Lawful basis

 

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

 

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

 

Automatic decision-making

 

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

 

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

 

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

 

Services that include elements of automated decision-making include:

 

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

 

Your rights

 

GDPR

 

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

 

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. Personal Data may leave the EU for delivery of third-party services. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

 

CCPA

 

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. 

 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

 

Cookies

 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

 

We use the following cookies to optimize your experience on our Site and to provide our services.

 

Cookies Necessary for the Functioning of the Store

 

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

 

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_fs	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

 

Measuring Website Usage via Google Analytics

 

We use traffic log cookies provided by Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. This helps us analyse data about web page traffic and improve our website in order to tailor it to client needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

 

Google Analytics stores information about:

 

• the pages you visit
• how long you spend on each page
• how you got to the site
• what you click on while you’re visiting the site

 

We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.

 

Google Analytics sets the following cookies in accordance with Google’s privacy policy:-

 

Universal Analytics

 

Name	Purpose	Expires
_ga	This helps us count how many people visit the site by tracking if you’ve visited before	2 years
_gid	This helps us count how many people visit the site by tracking if you’ve visited before	24 hours
_gat	Used to manage the rate at which page view requests are made	10 minutes

Google Analytics

 

Name	Purpose	Expires
_utma	Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page	2 years
_utmb	This works with _utmc to calculate the average length of time you spend on the site	30 minutes
_utmc	This works with _utmb to calculate when you close your browser	When you close your browser
_utmz	This tells us how you reached the site (for example from another website or a search engine)	6 months

 

Email Mailing List & Marketing Messages

 

We operate an email mailing list program, used to inform subscribers about relevant legal sector insights. Users can subscribe through an online automated process. Subscriber personal details are collected, processed, managed and stored in accordance with the regulations named in this policy. Subscribers can unsubscribe at any time via the footer of sent marketing messages.

 

Email marketing messages may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement and already stored subscriber data.

 

Our email marketing service provider is Mautic and you can read their privacy policy here: https://www.mautic.org/privacy-policy/

 

We use Mautic cookies to detect how visitors engage with the website, in order to improve the information we provide on the website or through marketing campaigns. Visitors that choose not to engage with any website form or email-link will remain anonymous.

 

Name	Purpose	Expires
Mautic cookies (“mautic_refer_id, mautic_session_id, mautic_session_name”)	These cookies are used to detect how visitors engage with the website, in order to improve the information we provide on the website or through marketing campaigns. Visitors that choose not to engage with any website form or email-link will remain anonymous.	2 years

 

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

 

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

 

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

Do Not Track

 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

Contact

 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@better-at-business.com or by mail using the details provided below:

 

24 Harling Drive, Troon, Ayrshire, KA10 6NF, United Kingdom

 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. For example, in the UK you can contact the UK's data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/

 

This Privacy Notice was last updated in January 2021. We will need to update this Privacy Notice from time to time and we will notify you of any significant changes.

 

You can return to our homepage here.